NOVELIC offices in the Science Technology Park Belgrade

NOVELIC is the world’s leading self-sustaining provider of mmWave radar sensors, perception solutions, and full-stack embedded systems.

Our company has over 10 years of market presence and more than 120 engineers in multidisciplinary teams.

We have a large portfolio of mmWave radar sensors and IPs that enable us to develop custom products for automotive, autonomous driving, robotics, Industry 4.0, and IoT systems.

NOVELIC also does full-cycle development of electronics and software systems for ADAS, AGV, and industrial automation, including annotation tools, ECU hardware/software development and testing, and HIL development.


NOVELIC provides excellent working environment

Our solutions are based on the existing in-house developed platforms and various projects we have completed. We have expertise in numerous domains necessary to build today’s complex products – embedded software, hardware, algorithms, machine learning, FPGA, mechanics, functional safety and requirements, and others. Consequently, we are designing pioneering products with a significantly shorter time to market.

NOVELIC has had a CAGR (compound annual growth rate) of over 50% in the past 7 years. Our clients include multibillion-euro corporations, SMEs with a worldwide customer network, and innovative startups.

We are active in government-funded research and development projects as well as in tv. In 2016, NOVELIC was selected as one of the best 30 companies out of 300 applicants for the Daimler and Plug&Play innovation platform called STARTUP AUTOBAHN.


Mission and Vision



Our mission is to offer high-tech, innovative and affordable solutions for the connected world of today and tomorrow. We work with cutting-edge technologies and pioneering concepts in order to create premium value for our customers.

Our portfolio is supported by strong competence, quality of work, and a holistic approach encompassing modern fields of electronics and software engineering, connected through lean principles and processes.



Our vision is to become the leading provider of perception solutions for the future of mobility, to increase the automation of machines and homes, and provide safety, care, and comfort for people while protecting privacy.​

We aim to utilize NOVELIC radar products and competencies in other sensing and vision technologies to enable the fusion of complementary technologies into optimal perception systems. ​

We are driven by our teams’ motivation and good spirit, and the team members’ sense of being part of something important and unique.

We believe that by simultaneously addressing all aspects of our design activities, we provide our customers with better service and significant performance and cost improvement. This includes embedded SW/HW, analog and digital IC, ASIC, FPGA, and antenna design, as well as IoT cloud and mobile and software design services. NOVELIC also offers complementary services including HIL system design and testing, SW/HW functional safety testing, as well as system validation and verification. Our engineers are involved in complex ML and AI signal processing tasks, including sensor fusion system support.

We are ceaselessly working on improving necessary team competencies and employing only the best and most highly-motivated people to provide our customers with top-quality service.