NOVELIC offices in the Science Technology Park Belgrade

NOVELIC is a B2B High-Tech Solutions Company with competences in Embedded HW & SW Design and Testing, Analog & RF & mm-wave IC Design, SoC & FPGA Design & Validation & Verification, Signal Processing Solutions with Machine Learning and Artificial Intelligence, IoT Solutions including Cloud & Mobile based SW Services and Mechanical Engineering.

We are a technology leader providing solutions for vertically integrated, miniature, mm-wave sensor modules.

The core of the team worked together in the German high-tech environment for several years. They were involved in many multinational, technically critical and advanced design projects, managed as many as 200 engineers and were responsible for profit and loss. With 36 granted patents, the team was involved in technology-driven, cutting-edge projects in sensing, wireless, and general embedded electronics. Thanks to this experience, and a motivation to move further, the team established NOVELIC in 2013.

NOVELIC provides excellent working environment

Today, we are a company with 60% CAGR in six years (2013-2019) and provide an excellent working environment for our employees. We support 10 multi-billion Euros corporations, innovative SMEs and start-ups with a worldwide customer network. About two-thirds of our revenue comes from Germany. Our references and notable project list confirms our ability to deliver quality on time. Our patent applications and research and development in mm-wave sensing and communications confirms our capacity to lead cutting-edge designs on demanding, emerging markets.

NOVELIC provides solutions for the automotive, industrial, health care and telecom markets.

We are also active in government-funded research and development programs and H2020 EU Programs.

We are proud of having been selected as one of the best 30 companies out of 300 applicants for the Daimler and Plug&Play incubation program, called the Startup Autobahn Innovation Platform, in 2016 in Germany.

Mission and Vision


The NOVELIC mission is to create premium value for our customers and offer high-tech, innovative and affordable solutions – using our technology and experience – for the connected world of today and tomorrow.


Our vision is to be the customer´s first choice company for mm-Wave short range radar sensor modules in the years to come. We want to address dedicated applications scenarios, with tailored, cost-effective, vertical integrated solutions.

We want to grow through long-term partnerships and permanent efforts to improve quality and services with strong investment in our research and development program. The good spirit and motivation of our team, and their appreciation of being part of something important and unique, is what drives us. We understand that our customers will be better served, and performance and cost improved if all aspects of our design activities are addressed simultaneously. This includes the design of the embedded SW & HW, analog & digital IC, ASIC & FPGA, antenna as well as IoT Cloud & Mobile & PC SW Design Services. HIL System Design & Testing, SW & HW testing for fulfilling functional safety, as well as system validation and verification, are rounding out our service offer. Our engineers are involved in complex ML and AI signal processing tasks, including sensor fusion system solution support.

We are continuously working on improving necessary competences in our team, with only the best and highly-motivated people, and providing our customers with quality service.