ADAS Solutions
Advanced Driver Assistance Systems Development and Support
NOVELIC is a pioneering perception systems company offering novel ADAS solutions.
Our clients are top automotive OEM and Tier 1 companies, and we take pride in our vast
radar, sensor, and electronics expertise.
Automotive Annotation
Traffic conditions change fast. The timeframe to react and avoid collision is often measured in milliseconds.
Autonomous driving systems need to make the right decisions as quickly as possible based on observed data. The foundation of this is reliable automotive annotation.
By working on challenging and novel projects, we have gained the experience necessary to develop a unique automotive annotation system powered by deep learning. NOVELIC provides a holistic annotation service, from real-world road scanning sensor setup and dataset generation to classification algorithms optimization.

Our Services
- Lidar, camera, and radar recording
- Synthetic data generation
- Multisensor automotive annotation
- Annotation task management platform
- Semi-automatic, single-click annotation
- Deep learning models for point cloud data
- Dataset analysis
- Dataset training, validating, and testing
- Model performance optimization

Dataset Generation

Multisensor Annotation

Annotation Task Management Platform

Deep Learning Models
Sensor Fusion

In automotive industry, safety is everything.
Systems with multiple sensors provide more information and precision compared to single-sensor setups.
The challenge with the multisensor approach is sensor fusion – merging data from different sensors in a way that is fast, synchronized, and optimized for decision-making.
We offer precise calibration and synchronization of ADAS sensors (camera, radar, lidar, inertial) to achieve effective sensor fusion.
Our deep learning algorithms are used by neural networks to decide the optimal sensor fusion strategy (early, mid-level, late).
Our Services
- Multisensor fusion
- Sensor calibration
- Sensor synchronization
- Deep learning fusion algorithms

Camera, Radar, Lidar Sensor Fusion

Precise Calibration

Sensor Synchronization

AI-Powered Fusion
ECU Development Support
ECU is the brain of a vehicle, processing vital information and providing control of all parts of the system.
Not only does an ECU need to be fast and reliable – it has to be compliant with high automotive industry standards and resistant to environmental challenges such as heat or mechanical stress.
NOVELIC provides full-circle support in the development, testing, and validation of automotive ECU software and hardware.
We ensure conformance with international automotive standards, quality, and architectures.

Our Services
- Automotive ECU testing and integration
- Full-stack embedded ECU software development
- ASIL-A/ASIL-B software module design and validation
- ECU hardware development (schematic/PCB design, integration, and testing)
- Functional, electrical, and environmental hardware validation
- Thermal, stress, and modal hardware analysis
- ISO 26262 and AUTOSAR compliance

ECU Software Development

ECU Hardware Development

ECU Testing and Validation

ISO 26262/AUTOSAR Compliance
Automotive Testing and Validation

Since passengers’ lives are at stake, every part of a vehicle needs to be rigorously and meticulously tested.
Advanced driver assistance systems require thorough testing, integration, and validation process that covers everything from software units to hardware components.
Our testing teams are experienced in providing comprehensive testing and validation services to top automotive clients.
We use industry-approved tools and NOVELIC HIL (hardware-in-the-loop) IPs to optimize, automate, and improve the testing process.
Our Services
- Unit testing
- Module testing
- Integration testing
- System testing and validation
- HIL testing
- Conformance testing
Cybersecurity for Connected and Autonomous Vehicles
Connected and autonomous vehicles (CAVs) are vulnerable to all kinds of cyberattacks that can result in unauthorized access to personal information, vehicle software modification, ransomware, and even vehicle theft.
With more connectivity, vehicles require more security.
NOVELIC leverages its knowledge of automotive software and hardware obtained through years of challenging ADAS and other projects to offer cybersecurity services for connected and autonomous vehicles.

Our Services
- Cybersecurity for CAVs
- Security standards compliance
- Cloud offerings (SaaS, PaaS, IaaS) risk assessment
- Supplier risk assessment

Cybersecurity for Connected and Autonomous Vehicles

ISO Security Standards Compliance

Cloud Offering Risk Assessment

Supplier Risk Assessment
AURIX Development and Testing

AURIX TriCore is a family of Infineon’s 32-bit microcontrollers made for the automotive industry.
With a wide range of embedded safety and security features, AURIX enables the highest level of safety (ASIL-D) necessary for most of today’s automotive applications.
NOVELIC offers accelerated AURIX DSP and software development support using AURIX Development Studio, TASKING toolset, Lauterbach, HighTec, and other tools.
Our Services
- AURIX TriCore DSP and software development support
- AUTOSAR compliance

AURIX DSP and Software Development and Testing

ASIL-D Compliance

AUTOSAR Compliance
