About us

About NOVELIC

NOVELIC offices in the Science Technology Park Belgrade

NOVELIC is the world’s premier provider of mmWave radar solutions, intelligent perception systems, end-to-end embedded engineering, and innovative semiconductor design

With over 10 years on the market, we offer a rich portfolio of mmWave radar sensors and IPs that enables the development of custom products for mobility and autonomous driving systems.

NOVELIC gathers the finest talent to achieve excellence in embedded software & hardware, algorithms, machine learning, FPGA, mechanics, functional safety and requirements, and other engineering fields.

NOVELIC also does full-cycle development of electronics and software systems for ADAS, AGV, and industrial automation, including annotation tools, ECU hardware/software development and testing, and HIL development.

 

NOVELIC provides excellent working environment

Our solutions are based on the existing in-house developed platforms and various projects we have completed. We have expertise in numerous domains necessary to build today’s complex products – embedded software, hardware, algorithms, machine learning, FPGA, mechanics, functional safety and requirements, and others. Consequently, we are designing pioneering products with a significantly shorter time to market.

NOVELIC has had a CAGR (compound annual growth rate) of over 50% in the past 7 years. Our clients include multibillion-euro corporations, SMEs with a worldwide customer network, and innovative startups.

We are active in government-funded research and development projects as well as in tv. In 2016, NOVELIC was selected as one of the best 30 companies out of 300 applicants for the Daimler and Plug&Play innovation platform called STARTUP AUTOBAHN.

Mission and Vision

philosophy

MISSION

To provide sensing solutions and intelligence for mobility and infrastructure, making the world safer, smarter, and greener.

vision

VISION

To become one of the world’s most respected and valuable sensing and perception technology companies.

Novelic wants to grow through long-term partnerships and continuous efforts to improve quality and services, with strong investments in research and development. Novelic wants to grow through long-term partnerships and continuous efforts to improve quality and services, with strong investments in research and development.

We are driven by our teams’ motivation and good spirit, and the team members’ sense of being part of something important and unique.

We believe that by simultaneously addressing all aspects of our design activities, we provide our customers with a better service, as well as a significant performance and cost improvement. This includes embedded SW/HW, analog and digital IC, ASIC, FPGA, and antenna design, as well as IoT cloud and mobile and software design services. NOVELIC also offers complementary services including HIL system design and testing, SW/HW functional safety testing, as well as system validation and verification. Our engineers are involved in complex ML and AI signal processing tasks, including sensor fusion system support.

We are ceaselessly working on improving necessary team competencies and employing only the best and most highly-motivated people to provide our customers with top-quality service.